Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (2013)
Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China (2013)
By Karin Pennemann
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287
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International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries (2011)
International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries (2011)
By Markus Meierer
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274
48
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Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (2022)
Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (2022)
By Anne Fota
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478
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus (2023)
Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus (2023)
By Tobias Röding
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432
52
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Essays on Congruence Theory in Marketing: Special Focus on Digital Products and Webstores (2022)
Essays on Congruence Theory in Marketing: Special Focus on Digital Products and Webstores (2022)
By Robér Rollin
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273
40
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Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (2021)
Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (2021)
By Amelie Winters
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421
28
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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On
By Katja Wagner
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421
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Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh (2021)
Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh (2021)
By Christine Hobelsberger
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522
86
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The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing (2020)
The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing (2020)
By Florentine Frentz
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421
28
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Event Marketing in the Context of Higher Education Marketing and Digital Environments (2020)
Event Marketing in the Context of Higher Education Marketing and Digital Environments (2020)
By Florian Neus
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384
79
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Congruency, Expectations and Consumer Behavior in Digital Environments (2020)
Congruency, Expectations and Consumer Behavior in Digital Environments (2020)
By Frederic Nimmermann
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275
14
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Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Softcover Reprint of the Orig
Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Softcover Reprint of the Orig
By Matthias Schu
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282
69
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