Matthias Schu examines three main topics in his research: The intention
of store-based retail and wholesale companies to open up an own online
channel, factors determining the foreign market selection behavior of
online retailers as well as factors affecting the speed in the
internationalization process of online retailers. New insights for
retail research and management are presented and contribute to existing
knowledge; the study is valuable for academic researchers and for
practitioners who are interested in a thorough analysis of online
retailing from a strategic and theoretical perspective.