Matthias Schu

(Author)

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Softcover Reprint of the OrigPaperback - Softcover Reprint of the Original 1st 2017, 9 May 2018

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing (Softcover Reprint of the Orig
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Part of Series
Handel Und Internationales Marketing Retailing and Internati
Print Length
136 pages
Language
English
Publisher
Springer Gabler
Date Published
9 May 2018
ISBN-10
3658215194
ISBN-13
9783658215194

Description

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

Product Details

Author:
Matthias Schu
Book Edition:
Softcover Reprint of the Original 1st 2017
Book Format:
Paperback
Country of Origin:
NL
Date Published:
9 May 2018
Dimensions:
21.01 x 14.81 x 0.84 cm
ISBN-10:
3658215194
ISBN-13:
9783658215194
Language:
English
Location:
Wiesbaden
Pages:
136
Publisher:
Weight:
190.51 gm

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