This explorative, primary data-based study provides findings on the
first nearly two decades of the emerging supermarket industry in
Bangladesh, in particular its capital city Dhaka. The objective is
thereby twofold: On the one hand, the study traces the so-far
development of supermarkets in Dhaka, and Bangladesh, and depicts
current hindering factors to the local supermarket industry's further
development, as well as supermarket managers' measures to tackle these
challenges. On the other hand, the study explores the (potential)
implications of emerging supermarkets for other food retailers on-site.
To this end, the study's focus lies on so-called wet markets (Bengali:
kacha bazars) as an exemplary "traditional" food retail format. Here,
the study strives for the determination of supermarkets' competitive
pressure on kacha bazars in Dhaka, and kacha bazar vendors'
corresponding (proactive) coping strategies. The study is based on
theoretical and conceptional reflections on markets and market
structures, the fundamentals of retail management and modern food
retail, and research findings on supermarkets' structural impact on food
retail markets in other country contexts.