Amelie Winters

(Author)

Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (2021)Paperback - 2021, 17 August 2021

Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments (2021)
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Part of Series
Handel Und Internationales Marketing Retailing and Internati
Print Length
306 pages
Language
English
Publisher
Springer Gabler
Date Published
17 Aug 2021
ISBN-10
3658347066
ISBN-13
9783658347062

Description

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.

Product Details

Author:
Amelie Winters
Book Edition:
2021
Book Format:
Paperback
Country of Origin:
NL
Date Published:
17 August 2021
Dimensions:
21.01 x 14.81 x 1.75 cm
ISBN-10:
3658347066
ISBN-13:
9783658347062
Language:
English
Location:
Wiesbaden
Pages:
306
Publisher:
Weight:
394.63 gm

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