Anne Fota

(Author)

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (2022)Paperback - 2022, 14 May 2022

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce (2022)
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Part of Series
Handel Und Internationales Marketing Retailing and Internati
Print Length
281 pages
Language
English
Publisher
Springer Gabler
Date Published
14 May 2022
ISBN-10
3658376619
ISBN-13
9783658376611

Description

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers' online shopping experience.

Product Details

Author:
Anne Fota
Book Edition:
2022
Book Format:
Paperback
Country of Origin:
NL
Date Published:
14 May 2022
Dimensions:
21.01 x 14.81 x 1.7 cm
ISBN-10:
3658376619
ISBN-13:
9783658376611
Language:
English
Location:
Wiesbaden
Pages:
281
Publisher:
Weight:
394.63 gm

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