Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
By Edoardo Magnotta
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238
86
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New Consumer Culture in China: The Flower Market and New Everyday Consumption
New Consumer Culture in China: The Flower Market and New Everyday Consumption
By XI Liu
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280
63
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Luxury and Fashion Marketing: The Global Perspective
Luxury and Fashion Marketing: The Global Perspective
By Satyendra Singh
Paperback
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262
51
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Charity Marketing: Contemporary Issues, Research and Practice
Charity Marketing: Contemporary Issues, Research and Practice
Hardcover
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662
62
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Decoding Coca-Cola: A Biography of a Global Brand
Decoding Coca-Cola: A Biography of a Global Brand
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223
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Charity Marketing: Contemporary Issues, Research and Practice
Charity Marketing: Contemporary Issues, Research and Practice
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217
28
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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
By Anna Bianchi
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223
56
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Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
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222
35
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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
By Heidi Hansen
Paperback
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222
59
AED 454.00
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Internal Marketing: Theories, Perspectives, and Stakeholders
Internal Marketing: Theories, Perspectives, and Stakeholders
By David M Brown
Hardcover
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713
57
AED 1,269.00
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