Charity Marketing: Contemporary Issues, Research and PracticeHardcover, 20 December 2021

Charity Marketing: Contemporary Issues, Research and Practice
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Part of Series
Routledge Studies in Marketing
Print Length
220 pages
Language
English
Publisher
Routledge
Date Published
20 Dec 2021
ISBN-10
0367652021
ISBN-13
9780367652029

Description

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector.

The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research.

Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Product Details

Book Format:
Hardcover
Country of Origin:
US
Date Published:
20 December 2021
Dimensions:
23.39 x 15.6 x 1.42 cm
ISBN-10:
0367652021
ISBN-13:
9780367652029
Language:
English
Location:
Oxford
Pages:
220
Publisher:
Routledge
Weight:
508.02 gm

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