This book is the first to provide evidence-based experience to showcase
how stakeholder management can be applied within social marketing
programs, as well providing contemporary discussions of social marketing
research. The book aims to bring practitioners and academics together to
address the calls made by scholars to address inherent challenges
involved in identifying, involving and prioritising different
stakeholders in social marketing interventions.
Through sharing real-world experience, the text aims to extend and
synthesise current knowledge in the field and contribute to establishing
stronger and long-lasting alliances with stakeholders involved in social
marketing interventions with an aim of ensuring sustainable behavioural
change. This book features a diverse series of case studies from
different countries (including but not limited to Australia, Finland,
India, Slovenia, the United Kingdom) conducted in various behaviour
change contexts (including alcohol consumption, nutrition intake, and
breast feeding). Leading international social marketing and social
science scholars provide case studies on stakeholder involvement in an
intervention or multiple interventions and elucidate relevant lessons to
inform theoretical as well as practical implications for
multi-stakeholder social marketing interventions.
This volume will be of interest to researchers, advanced students,
practitioners and policy makers in social marketing and health policy.
