Creativity and Data Marketing: A Practical Guide to Data Innovation
Creativity and Data Marketing: A Practical Guide to Data Innovation
By Becky Wang
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Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
By Darren Bridger
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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
By Mike Grigsby
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Geodemographics for Marketers: Using Location Analysis for Research and Marketing
Geodemographics for Marketers: Using Location Analysis for Research and Marketing
By Barry Leventhal
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
By Steven Struhl
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