Barry Leventhal

(Author)

Geodemographics for Marketers: Using Location Analysis for Research and MarketingPaperback, 26 January 2016

Geodemographics for Marketers: Using Location Analysis for Research and Marketing
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Part of Series
Marketing Science
Print Length
232 pages
Language
English
Publisher
Kogan Page
Date Published
26 Jan 2016
ISBN-10
0749473827
ISBN-13
9780749473822

Description

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets.

Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector.

Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.

Product Details

Author:
Barry Leventhal
Book Format:
Paperback
Country of Origin:
US
Date Published:
26 January 2016
Dimensions:
23.39 x 15.6 x 1.24 cm
ISBN-10:
0749473827
ISBN-13:
9780749473822
Language:
English
Location:
London
Pages:
232
Publisher:
Weight:
331.12 gm

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