Steven Struhl

(Author)

Practical Text Analytics: Interpreting Text and Unstructured Data for Business IntelligencePaperback, 28 July 2015

Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
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Part of Series
Marketing Science
Print Length
272 pages
Language
English
Publisher
Kogan Page
Date Published
28 Jul 2015
ISBN-10
0749474017
ISBN-13
9780749474010

Description

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.

By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.

Product Details

Author:
Steven Struhl
Book Format:
Paperback
Country of Origin:
US
Date Published:
28 July 2015
Dimensions:
23.37 x 15.49 x 1.52 cm
ISBN-10:
0749474017
ISBN-13:
9780749474010
Language:
English
Location:
London
Pages:
272
Publisher:
Weight:
362.87 gm

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