Database Marketing: Analyzing and Managing Customers (2008)
Database Marketing: Analyzing and Managing Customers (2008)
By Robert C Blattberg, Byung-Do Kim, Scott A Neslin
Hardcover
(15)
AED
948
48
AED 1,629.00
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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (1990)
Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience (1990)
By John M McCann, John P Gallagher
Paperback
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457
76
AED 619.00
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Research Traditions in Marketing (Softcover Reprint of the Original 1st 1994)
Research Traditions in Marketing (Softcover Reprint of the Original 1st 1994)
Paperback
AED
676
64
AED 996.00
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Advanced Methods for Modeling Markets (Softcover Reprint of the Original 1st 2017)
Advanced Methods for Modeling Markets (Softcover Reprint of the Original 1st 2017)
Paperback
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1,636
23
AED 2,371.00
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Advanced Methods for Modeling Markets (2017)
Advanced Methods for Modeling Markets (2017)
Hardcover
AED
1,652
25
AED 2,311.00
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (Softcover Reprint of the Original 1st 2015)
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (Softcover Reprint of the Original 1st 2015)
By Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels
Paperback
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754
93
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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (2015)
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (2015)
By Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels
Hardcover
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840
90
AED 1,329.00
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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (2014)
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (2014)
Hardcover
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1,449
84
AED 2,625.00
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Market Segmentation: Conceptual and Methodological Foundations (Softcover Reprint of the Original 2nd 2000)
Market Segmentation: Conceptual and Methodological Foundations (Softcover Reprint of the Original 2nd 2000)
By Michel Wedel, Wagner A Kamakura
Paperback
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749
60
AED 1,562.00
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Marketing Management Support Systems: Principles, Tools, and Implementation (Softcover Reprint of the Original 1st 2000)
Marketing Management Support Systems: Principles, Tools, and Implementation (Softcover Reprint of the Original 1st 2000)
By Berend Wierenga, Gerrit Van Bruggen
Paperback
AED
526
00
AED 1,334.00
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Dynamic Models of Advertising Competition (2003)
Dynamic Models of Advertising Competition (2003)
By Gary M Erickson
Paperback
(1)
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421
28
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Differential Games in Marketing (Softcover Reprint of the Original 1st 2004)
Differential Games in Marketing (Softcover Reprint of the Original 1st 2004)
By Steffen Jørgensen, Georges Zaccour
Paperback
AED
530
72
AED 916.00
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