Game theory has proven useful to represent and conceptualize problems of
conflict and cooperation in a formal way, and to predict the outcome of
such situations. Differential games are dynamic games that are
particularly designed to study systems where observations and decisions
are made in real time.
The book conveys to the reader the state of the art of research in
marketing applications of differential game theory. This research
started about 25 years ago and the literature has now reached an extent
and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and
marketing channels, as well as with marketing-production and
pricing-advertising interfaces. It provides also a tutorial on main
concepts in differential games.