Steffen Jørgensen

(Author)

Differential Games in Marketing (Softcover Reprint of the Original 1st 2004)Paperback - Softcover Reprint of the Original 1st 2004, 3 October 2012

Differential Games in Marketing (Softcover Reprint of the Original 1st 2004)
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Turbo Shipping
Part of Series
International Quantitative Marketing
Part of Series
International Series in Quantitative Marketing
Print Length
176 pages
Language
English
Publisher
Springer
Date Published
3 Oct 2012
ISBN-10
1461347246
ISBN-13
9781461347248

Description

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Product Details

Authors:
Steffen JørgensenGeorges Zaccour
Book Edition:
Softcover Reprint of the Original 1st 2004
Book Format:
Paperback
Country of Origin:
NL
Date Published:
3 October 2012
Dimensions:
23.39 x 15.6 x 1.07 cm
ISBN-10:
1461347246
ISBN-13:
9781461347248
Language:
English
Location:
New York, NY
Pages:
176
Publisher:
Weight:
285.76 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.