Peter S H Leeflang

(Author)

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (2015)Hardcover - 2015, 13 November 2014

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (2015)
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Part of Series
International Quantitative Marketing
Part of Series
International Series in Quantitative Marketing
Print Length
408 pages
Language
English
Publisher
Springer
Date Published
13 Nov 2014
ISBN-10
1493920855
ISBN-13
9781493920853

Description

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.***
Modeling Markets* presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Product Details

Authors:
Peter S H LeeflangJaap E WieringaTammo H a BijmoltKoen H Pauwels
Book Edition:
2015
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
13 November 2014
Dimensions:
23.39 x 15.6 x 2.39 cm
Genre:
Business Aspects
ISBN-10:
1493920855
ISBN-13:
9781493920853
Language:
English
Location:
New York, NY
Pages:
408
Publisher:
Weight:
766.57 gm

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