Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
By David A Aaker
Hardcover
(276)
AED
206
36
AED 268.00
22% OFF
Free Delivery22 - 28 Nov
Building Strong Brands
Building Strong Brands
By David A Aaker
Hardcover
(615)
AED
118
84
AED 202.00
41% OFF
Free Delivery22 - 28 Nov
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
By David A Aaker
Paperback
AED
113
47
AED 232.00
51% OFF
Free Delivery18 - 27 Nov
Strategic Market Management
Strategic Market Management
By David A Aaker, Christine Moorman
Paperback
AED
446
77
AED 745.00
40% OFF
Free Delivery22 - 28 Nov
Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
By David A Aaker
MP3 CD
AED
51
37
AED 112.00
54% OFF
Free Delivery22 - 28 Nov
Spanning Silos: The New CMO Imperative
Spanning Silos: The New CMO Imperative
By David A Aaker
Hardcover
AED
123
50
AED 155.00
20% OFF
Free Delivery22 - 28 Nov
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen - Märkte Erschliessen - Strategien Entwickeln (Softcover Reprint of the Original 1st 1989
Strategisches Markt-Management: Wettbewerbsvorteile Erkennen - Märkte Erschliessen - Strategien Entwickeln (Softcover Reprint of the Original 1st 1989
By David A Aaker
Paperback
AED
257
11
AED 486.00
47% OFF
Turbo
Free Delivery15 - 16 Nov
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