Strategic Market Management, helps managers identify, implement,
prioritize, and adapt market-driven business strategies in dynamic
markets. The text provides decision makers with concepts, methods, and
procedures by which they can improve the quality of their strategic
decision-making. The 11th Edition provides students in strategic
marketing, policy, planning, and entrepreneurship courses with the
critical knowledge and skills for successful market management,
including strategic analysis, innovation, working across business units,
and developing sustainable advantages.