David A Aaker

(Author)

Strategic Market ManagementPaperback, 18 September 2017

Strategic Market Management
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Print Length
400 pages
Language
English
Publisher
Wiley
Date Published
18 Sep 2017
ISBN-10
1119392209
ISBN-13
9781119392200

Description

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Product Details

Authors:
David A AakerChristine Moorman
Book Format:
Paperback
Date Published:
18 September 2017
ISBN-10:
1119392209
ISBN-13:
9781119392200
Language:
English
Pages:
400
Publisher:

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