THE NIMAN RANCH COOKBOOK traces the transformation of a modest family
endeavor into a respected nationwide model of sustainable farming-one
that is supported by more than 500 independent family farmers raising
livestock according to Niman Ranch's strict animal husbandry protocols.
Focusing on beef, pork, and lamb (with illustrated meat charts
describing all majors cuts), the book introduces us to the Niman
ranchers, their well-cared-for animals, and a fast-disappearing--but
ultimately essential--way of living, eating, and doing business.
The complete story of America's premier meat brand, showcasing the
company's unparalleled dedication to compassionate and responsible
farming. According to ACNielsen, natural meat sales nearly doubled
between 2002 and 2006 (to $681.3 million), making organic meat the
fastest growing segment of the organic food business. Includes 40
recipes contributed by renowned chefs who champion Niman Ranch meats,
including Frank Stitt, Mario Batali, and Suzanne Goin.