In all the industries in which I do management consulting, each manager
considers his own industry to be truly "unique. " Of course, each is
different in some respects, and each has its own quirks and features.
However, the similarities among in- dustries far outweigh the
differences. The critical dynamics and the management issues have a
great deal in common. However, there are, I believe, two industries (or
segments of industries) that have an important critical uniqueness that
does distinguish them from the rest. One of these is the exploration for
undiscovered natural resources, notably for oil and gas; the other is
research. In these two in- dustry segments, the competition is not
nearly so much one firm against another as it is each firm against
"nature," or-if you prefer-against the unknown. This uniqueness not only
sets these two industry segments apart from the rest, it also helps us
to see what they have in common with each other: - Pure scientific
talent, ability, and genius have direct commercial value. - We do not
have the zero sum game of competition in the market place. A discovery
by one firm does not usually perceptably lessen the opportunity of a
"competitor" for a discovery. On the contrary, a discovery by one firm
usually increases the knowledge of the whole industry, increasing com-
petitors' opportunity for discovery. - We see the source of continuing
life for the rest of the firm.
