From Jocko Wilnick, the New York Times best selling author of
Discipline Equals Freedom and Leadership Strategy and Tactics, an
updated edition of the blockbuster bestselling leadership book that took
America and the world by storm, two U.S. Navy SEAL officers who led the
most highly decorated special forces unit of the Iraq War demonstrate
how to apply powerful leadership principles from the battlefield to
business and life. Now with an excerpt from the authors' new book, THE
DICHOTOMY OF LEADERSHIP.
Combat, the most intense and dynamic environment imaginable, teaches the
toughest leadership lessons, with absolutely everything at stake. Jocko
Willink and Leif Babin learned this reality first-hand on the most
violent and dangerous battlefield in Iraq. As leaders of SEAL Team
Three's Task Unit Bruiser, their mission was one many thought
impossible: help U.S. forces secure Ramadi, a violent, insurgent-held
city deemed "all but lost." In gripping, firsthand accounts of heroism,
tragic loss, and hard-won victories, they learned that leadership--at
every level--is the most important factor in whether a team succeeds or
fails.
Willink and Babin returned home from deployment and instituted SEAL
leadership training to pass on their harsh lessons of self-discipline,
mental toughness and self-defense learned in combat to help forge the
next generation of SEAL leaders. After leaving the SEAL Teams, they
launched a company, Echelon Front, to teach those same leadership
principles to leaders in businesses, companies, and organizations across
the civilian sector. Since that time, they have trained countless
leaders and worked with hundreds of companies in virtually every
industry across the U.S. and internationally, teaching them how to
develop their own high-performance teams and most effectively lead those
teams to dominate their battlefields.
Since it's release in October 2015, Extreme Ownership has
revolutionized leadership development and set a new standard for
literature on the subject. Required reading for many of the most
successful organizations, it has become an integral part of the official
leadership training programs for scores of business teams, military
units, and first responders. Detailing the resilient mindset and total
focus principles that enable SEAL units to accomplish the most difficult
combat missions, Extreme Ownership demonstrates how to apply them to any
team or organization, in any leadership environment. A compelling
narrative with powerful instruction and direct application, Extreme
Ownership challenges leaders everywhere to fulfill their ultimate
purpose: lead and win.
