Taking the Mystery Out of Marketing for Small Businesses
A Do-It-Yourself Guide to Creating a Realistic, Effective Strategy
With everything else businesses have to do for their customers, they
also need to communicate with those customers to retain them and market
their business to potential new customers. And in the digital age, there
are dozens of new and ever-changing ways to accomplish those things. Who
has time for it? Who even understands what needs to be done? But you
must sustain and grow your business to be successful, so you need to
market it. e mystery is: how?
Author Jon Martinsen has guided hundreds of small- and medium-sized
businesses through the countless and continual changes in media and
marketing in the digital age. is book is a practical guide for those who
want to get an easy-to-read insight into the basics of marketing today.
It outlines a simple approach that any business owner can adopt to best
reach their customers and prospects, making it possible for business
owners to develop effective strategies for maintaining and growing their
businesses.