"THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD
ARE THE ONES WHO DO."
With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a
movement. Whenever Jobs took the stage to talk about new Apple products,
the whole world seemed to stop and listen. That's because Jobs was
offering a vision of the future. He wanted you to feel what the world
might someday be like, and trust him to take you there.
As a leader, you have the same potential to not only anticipate the
future and invent creative initiatives, but to also inspire those around
you to support and execute your vision.
In Illuminate, acclaimed author Nancy Duarte and communications expert
Patti Sanchez equip you with the same communication tools that great
leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used
to move people. Duarte and Sanchez lay out a plan to help you lead
people through the five stages of transformation using speeches,
stories, ceremonies, and symbols.
This visual and accessible communication guidebook will show you how
Apple, Starbucks, IBM, charity: water, and others have mobilized people
to embrace bold changes.To envision the future is one thing, getting
others to go there with you is another. By harnessing the power of
persuasive communication you, too, can turn your idea into a movement.
