Miriam Mennen

(Author)

Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.comPaperback, 21 March 2010

Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
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Print Length
64 pages
Language
English
Publisher
Grin Verlag
Date Published
21 Mar 2010
ISBN-10
3640570812
ISBN-13
9783640570812

Description

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.

Product Details

Author:
Miriam Mennen
Book Format:
Paperback
Country of Origin:
US
Date Published:
21 March 2010
Dimensions:
21.01 x 14.81 x 0.38 cm
ISBN-10:
3640570812
ISBN-13:
9783640570812
Language:
English
Location:
Norderstedt
Pages:
64
Publisher:
Weight:
95.25 gm

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