Miriam Mennen
Why do cross-border M&A fail so often? The role of cultural differences in the case study of the DaimlerChrysler AG: An exploration of cross-border M&
By
Miriam Mennen
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Private label brands are a threat for high value manufacturer's brands such as Charmin!: An investigation of Procter & Gamble's marketing strategy foc
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Miriam Mennen
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242
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Applied Marketing Strategy - The Rocker Hotel Sunderland
By
Miriam Mennen
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99
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Implications of the ageing population on the pharmaceutical and the tourism industry from a marketing point of view: Examples of Germany, the UK, the
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Miriam Mennen
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99
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Micro and Macro Environmental Analysis of the Health Care Sector in the US and France - Potential Opportunities and Threats
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Miriam Mennen
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An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
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Miriam Mennen
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143
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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com
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Miriam Mennen
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98
47
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International Trade and Finance - Pharmaceutical Industry in Germany: Research and Development - Innovation and Knowledge Creation
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Miriam Mennen
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94
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