Mimi Graney

(Author)

Fluff: The Sticky Sweet Story of an American IconPaperback, 1 March 2017

Fluff: The Sticky Sweet Story of an American Icon
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Print Length
224 pages
Language
English
Publisher
Union Park Press
Date Published
1 Mar 2017
ISBN-10
1934598194
ISBN-13
9781934598191

Description

At the turn of the twentieth century, Boston was a booming candy town. Of all the tantalizing treats, nothing has stuck around like Marshmallow Fluff. Since that time, the small, family-run company Durkee-Mower has churned out a century of Fluff with the secretive air of Willy Wonka. Little has been made of this extraordinary legacy--until now. To author Mimi Graney, Fluff is more than a retro ingredient. It is a story about the merits and pitfalls of adaptation and innovation. Graney deftly brings the factory floor alive, weaving a fascinating narrative about New England's forgotten candy industry, changing social roles for women, the advent of commercial radio and modern advertising, and the supermarket revolution. Fluff has survived two world wars, corporate attacks, nutrition battles, and the rise and fall of manufacturing towns. The world has changed around it, yet this icon remains the same.

Product Details

Author:
Mimi Graney
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 March 2017
Dimensions:
22.61 x 14.99 x 1.78 cm
ISBN-10:
1934598194
ISBN-13:
9781934598191
Language:
English
Pages:
224
Weight:
362.87 gm

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