At the turn of the twentieth century, Boston was a booming candy town.
Of all the tantalizing treats, nothing has stuck around like Marshmallow
Fluff. Since that time, the small, family-run company Durkee-Mower has
churned out a century of Fluff with the secretive air of Willy Wonka.
Little has been made of this extraordinary legacy--until now. To author
Mimi Graney, Fluff is more than a retro ingredient. It is a story about
the merits and pitfalls of adaptation and innovation. Graney deftly
brings the factory floor alive, weaving a fascinating narrative about
New England's forgotten candy industry, changing social roles for women,
the advent of commercial radio and modern advertising, and the
supermarket revolution. Fluff has survived two world wars, corporate
attacks, nutrition battles, and the rise and fall of manufacturing
towns. The world has changed around it, yet this icon remains the same.