For many, Detroit is the crunch capital of the world. More than forty
local chip companies once fed the Motor City's never-ending appetite for
salty snacks, including New Era, Everkrisp, Krun-Chee, Mello Crisp,
Wolverine and Vita-Boy. Only Better Made remains. From the start, the
brand was known for light, crisp chips that were near to perfection.
Discover how Better Made came to be, how its chips are made and how
competition has shaped the industry into what it is today. Bite into the
flavorful history of Michigan's most iconic chip as author Karen Dybis
explores how Detroit chipreneurs rose from garage-based businesses to
become snack food royalty.