American Advertising Cookbooks, How Corporations Taught Us To Love
Spam, Bananas, and Jell&ndashO explores the world of Twentieth Century
food culture combining historical cookbook images and intelligent
research into an entertaining and accessible history of American
food.
American Advertising Cookbooks: How Corporations Taught Us to Love
Spam, Bananas, and Jell-O is a deeply researched and entertaining
survey of twentieth century American food. Connecting cultural, social,
and geopolitical aspects, author Christina Ward (Preservation: The Art
& Science of Canning, Fermentation, and Dehydration, Process 2017) uses
her expertise to tell the fascinating and often infuriating story of
American culinary culture.
Readers will learn of the role bananas played in the Iran-Contra
scandal, how Sigmund Freud's nephew decided Carmen Miranda would wear
fruit on her head, and how Puritans built an empire on pineapples.
American food history is rife with crackpots, do-gooders, con men, and
scientists all trying to build a better America-while some were getting
rich in the process.
Loaded with full-color images, Ward pulls recipes and images from her
vast collection of cookbooks and a wide swath of historical
advertisements to show the influence of corporations on our food trends.
Though easy to mock, once you learn the true history, you will never
look at Jell-O the same way again!
American Advertising Cookbooks, How Corporations Taught Us To Love
Bananas, Spam, and Jell&ndashO features full-color images and essays
uncovering the origins of popular foods. Makes a great gift for everyone
interested in food history, graphic design, advertising, and American
history.
