- A creative animal atlas -- new, unexpected, educational - Unique
portraits of both familiar and less-known species as you've never seen
them before - Lots of fun for everyone interested in animals and anyone
who wants to join the movement to help protect them While a fantastic
cause, can the task of protecting animal rights and habitats also be
fun? The answer for Spanish photographer Yago Partal is "yes!" as he
joyfully embraces important environmental activism with his form of
inventive entertainment. His aim is to increase our awareness of animals
who need protection -- from the Amur leopard to the plains zebra -- with
his Zoo Portraits project, which launched in 2013. The project presents
animals in anthropomorphized form, wearing clothing and accessories that
echo the animal's temperament and preferred habitat. It is not Partal's
intention to create distance or make light of the animals, but rather to
make people think and nudge them to get involved in protecting animals
via pictures, education, and awareness. Mission accomplished: Yago
Partal's wonderful animal portraits have found a huge audience, with
media like CBS and the Daily Mail reporting enthusiastically on the
phenomenon. Beautiful, functional products including iPhone cases and
even clothes hangers are available for purchase under the Zoo Portraits
label. Ten percent of all proceeds are donated to animal welfare
organizations. The book has the same objective: to make people smile as
well as inform them. In addition to the unique pictures, there is
information on each animal's habitat, size, and population as well as
interesting and surprising facts. Presented in a clear and attractive
format, this book is equally exciting for children and adults.
