Over the last 25 years, Geoffrey Moore has established himself as one of
the most influential high-tech advisors in the world--once prompting
Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous
than me?"
Following up on the ferociously innovative ESCAPE VELOCITY, which served
as the basis for Moore's consulting work to such companies as
Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion
playbook for his landmark guide, offering a practical manual to address
the challenge large enterprises face when they seek to add a new line of
business to their established portfolio. Focused on spurring
next-generation growth, guiding mergers and acquisitions, and embracing
disruption and innovation, ZONE TO WIN is a high-powered tool for
driving your company above and beyond its limitations, its definitions
of success, and ultimately, its competitors.
Moore's classic bestseller, CROSSING THE CHASM, has sold more than one
million copies by addressing the challenges faced by start-up companies.
Now ZONE TO WIN is set to guide established enterprises through the same
journey.
"For any company, regardless of size or industry, ZONE TO WIN is the
playbook for succeeding in today's disruptive, connected, fast-paced
business world." --Marc Benioff, CEO, Salesforce
"Once again Geoffrey Moore weighs in with a prescient examination of
what it takes to win in today's competitive, disruptive business
environment." --Satya Nadella, CEO, Microsoft
"With this book, Geoffrey Moore continues to lead us all through
ever-changing times...His work has changed the game of changing the
game!" --Gary Kovacs, CEO, AVG
"ZONE TO WIN uses crystal-clear language to describe the management
plays necessary to win in an ever-disrupting marketplace. Regardless of
your level of management experience, you will find this book an
invaluable tool for building long-term success for your business."
--Lip-Bu Tan, President and CEO, Cadence Design Systems
