Geoffrey A Moore

(Author)

Zone to Win: Organizing to Compete in an Age of DisruptionMP3 CD, 10 October 2017

Zone to Win: Organizing to Compete in an Age of Disruption
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Language
English
Publisher
Brilliance Audio
Date Published
10 Oct 2017
ISBN-10
1543618596
ISBN-13
9781543618594

Description

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

Moore's classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.

Product Details

Author:
Geoffrey A Moore
Book Format:
MP3 CD
Country of Origin:
US
Date Published:
10 October 2017
Dimensions:
17.02 x 13.46 x 1.27 cm
ISBN-10:
1543618596
ISBN-13:
9781543618594
Language:
English
Weight:
68.04 gm

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