Over the last 25 years, Geoffrey Moore has established himself as one of
the most influential high-tech advisors in the world--once prompting
Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous
than me?"
Following up on the ferociously innovative Escape Velocity, which
served as the basis for Moore's consulting work to such companies as
Salesforce, Microsoft, and Intel, Zone to Win serves as the companion
playbook for his landmark guide, offering a practical manual to address
the challenge large enterprises face when they seek to add a new line of
business to their established portfolio. Focused on spurring
next-generation growth, guiding mergers and acquisitions, and embracing
disruption and innovation, Zone to Win is a high-powered tool for
driving your company above and beyond its limitations, its definitions
of success, and ultimately, its competitors.
Moore's classic bestseller, Crossing the Chasm, has sold more than one
million copies by addressing the challenges faced by start-up companies.
Now Zone to Win is set to guide established enterprises through the
same journey.