Fully updated with new information, including the latest changes to
YouTube!
If you're a marketer, consultant, or small business owner, this is the
guide you need to understand video marketing tactics, develop a
strategy, implement the campaign, and measure results. You'll find
extensive coverage of keyword strategies, tips on optimizing your video,
distribution and promotion tactics, YouTube advertising opportunities,
and crucial metrics and analysis. Avoid errors, create a dynamite
campaign, and break it all down in achievable tasks with this practical,
hour-a-day, do-it-yourself guide.
- Shows you how to successfully develop, implement, and measure a
successful video marketing strategy
- Written in the popular An Hour a Day format, which breaks intimidating
topics down to easily approachable tasks
- Thoroughly updated with the latest YouTube functionality, helpful new
case studies, the latest marketing insights, and more
- Covers optimization strategies, distribution techniques, community
promotion tactics, and more
- Explores the crucial keyword development phase and best practices for
creating and maintaining a presence on YouTube via brand channel
development and customization
- Shows you how to optimize video for YouTube and search engine
visibility
Give your organization a visible, vital, video presence online with
YouTube and Video Marketing: An Hour a Day, Second Edition.
