Today's society is going through new practices in the consumption
processes of the Creative Industries. Although the entire world
population is under its influence, digital culture has shaped the
so-called @ and # generations and their consumption practices,
especially audiovisual consumption. The main objective of the research
is to determine the audiovisual products that characterize the youth
consumption of the Creative Industries in Santa Clara. For it, methods
of the theoretical and empirical levels were applied as: analytical -
synthetic, inductive - deductive, historical - logical, questionnaire
and interview. The main results show a shift from the consumption of
Traditional Media to the consumption of the "Weekly Package" as a
Creative Industry. In addition, it shows the preference of young people
to the dominant consumption of series and movies of the Weekly Package,
especially the genres of comedy, suspense and science fiction.