In the 1990s, Chicago was at the center of indie rock, propelling bands
like the Smashing Pumpkins and Liz Phair to the national stage. The
musical ecosystem from which these bands emerged, though, was expansive
and diverse. Grunge players comingled with the electronic, jazz,
psychedelic, and ambient music communities, and an inventive,
collaborative group of local labels--kranky, Drag City, and Thrill
Jockey, among others--embraced the new, evolving sound of indie "rock."
Bruce Adams, co-founder of kranky records, was there to bear witness.
In You're with Stupid, Adams offers an insider's look at the role
Chicago's underground music industry played in the transformation of
indie rock. Chicago labels, as Adams explains, used the attention
brought by national acts to launch bands that drew on influences outside
the Nirvana-inspired sound then dominating pop. The bands
themselves--Labradford, Godspeed You! Black Emperor, Low--were not
necessarily based in Chicago, but it was Chicago labels like kranky that
had the ears and the infrastructure to do something with this new music.
In this way, Chicago-shaped sounds reached the wider world, presaging
the genre-blending music of the twenty-first century. From an author who
helped create the scene and launched some of its best music, You're
with Stupid is a fascinating and entertaining read.