Discover nine common business decision-making traps -- and learn
practical tools for avoiding them -- in this masterful,
research-based guide from a professor of strategic thinking.**
**(Daniel Kahneman, author of Thinking, Fast and Slow)
*
***We all make decisions all the time. It's so natural that we hardly
stop to think about it. Yet even the smartest and most experienced among
us make frequent and predictable errors. So, what makes a good decision?
Should we trust our intuitions, and if so, when? How can we avoid being
tripped up by cognitive biases when we are not even aware of them?
In You're About to Make a Terrible Mistake!, strategy professor and
management consultant Olivier Sibony draws on dozens of fascinating and
engaging case studies to show how cognitive biases routinely lead all of
us -- including even the most renowned business titans -- into nine
common decision-making traps. But instead of rehashing the same old
debiasing techniques that fail managers time and again, Sibony explains
that the best way to avoid the pitfalls of cognitive bias is to craft an
effective decision-making architecture in your organization -- a system
of techniques and processes that leverage collective intelligence to
help leaders make the best decisions possible -- and provides 40
concrete methods for doing so.
Distinctive in the clarity and practicality of its message, You're
About to Make a Terrible Mistake! distills the latest developments in
behavioral economics and cognitive psychology into actionable tools for
making smart, effective decisions in business and beyond.
*Succinct, accurate, and even-handed. I loved it! (Angela Duckworth,
bestselling author of Grit)
**
The best, funniest, most useful guide to cognitive bias in business.
If you make decisions, you need to read this book. (Safi Bahcall,
bestselling author of Loonshots)
