You think you have a winning strategy. But do you?
Executives are bombarded with bestselling ideas and best practices for
achieving competitive advantage, but many of these ideas and practices
contradict each other. Should you aim to be big or fast? Should you
create a blue ocean, be adaptive, play to win--or forget about a
sustainable competitive advantage altogether? In a business environment
that is changing faster and becoming more uncertain and complex almost
by the day, it's never been more important--or more difficult--to choose
the right approach to strategy.
In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs,
and Janmejaya Sinha offer a proven method to determine the strategy
approach that is best for your company. They start by helping you assess
your business environment--how unpredictable it is, how much power you
have to change it, and how harsh it is--a critical component of getting
strategy right. They show how existing strategy approaches sort into
five categories--Be Big, Be Fast, Be First, Be the Orchestrator, or
simply Be Viable--depending on the extent of predictability,
malleability, and harshness. In-depth explanations of each of these
approaches will provide critical insight to help you match your approach
to strategy to your environment, determine when and how to execute each
one, and avoid a potentially fatal mismatch.
Addressing your most pressing strategic challenges, you'll be able to
answer questions such as:
- What replaces planning when the annual cycle is obsolete?
- When can we--and when should we--shape the game to our advantage?
- How do we simultaneously implement different strategic approaches for
different business units?
- How do we manage the inherent contradictions in formulating and
executing different strategies across multiple businesses and
geographies?
Until now, no book brings it all together and offers a practical tool
for understanding which strategic approach to apply. Get started today.
