The internet is vast and can be an inhospitable place for organizations
and individuals trying to make their mark. To stand out in the crowd,
you need to learn how to be creative online and get your various
profiles on different websites working in tandem to promote your brand
and your business.
You.com gives vital advice on how to manage your online image
using tools such as LinkedIn, Facebook, Twitter and YouTube to your best
advantage. It shows how you can stay connected to the things that matter
(via RSS feeds, news feeds, netvibes, etc) and includes essential tips
on using online networking to find a better job, recruit staff or
identify new people to work with. Illustrated by fascinating
international case studies from businesses and individuals such as
Richard Sambrook, former Director of BBC World Service and Global News,
Nancy William of Tiger Two, Gill Carrick of executive search firm Odgers
Berndtson and Dulce Merritt of Barbican Consulting, this book tells you
all you need to know to improve your visibility online and ensure a high
ranking on search engines.
With illuminating examples of how an online image can go wrong, and
invaluable advice on how to put it right, You.com will help you to
get control, get noticed and get the results you want from your online
profile.
