In Nazi Germany, Hitler portrayed the Jews as vermin and six million
people were killed. Metaphors can make the unreasonable seem reasonable,
the illegitimate appear legitimate, and good people turn evil.
Top speechwriter Simon Lancaster goes on a mission to explore how
metaphors are used and abused today. From Washington to Westminster,
Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same
images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable
groups are dehumanised, the powerful are hailed as stars, angels or even
gods.
Prepare to take a journey into the surreal. This book raises profound
questions about the power of language and the language of power. You
will never think about words in the same way again.