When it comes to designing effective signages that are also appealing to
the eye, a delicate balance needs to be struck. On one hand, a
wayfinding system has to avoid confusion and reduce stress for visitors
orienting themselves within complex environments such as a healthcare
facility. On the other hand, as a big part of many a visual identity
design project, it can help a brand stand out by presenting distinct
pops of personality.
A follow-up to the first edition that was published in 2013, You Are
Here 2 showcases a new curation of the best signages and wayfinding
systems that enhance spaces and settings around the world today. Whether
they serve to simply guide people from point A to point B or elicit
curiosity and delight in exploration, these projects reflect the work of
designers who are adept at merging form and functionality to demonstrate
creative thinking and empathy.