Joining the ranks of classics like The Elements of Style and On
Writing Well, Writing Without Bullshit helps professionals get to the
point to get ahead.
It's time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing
for today's world: a noisy environment where everyone reads what you
write on a screen. The average news story now gets only 36 seconds of
attention. Unless you change how you write, your emails, reports, and
Web copy don't stand a chance.
In this practical and witty book, you'll learn to front-load your
writing with pithy titles, subject lines, and opening sentences. You'll
acquire the courage and skill to purge weak and meaningless jargon,
wimpy passive voice, and cowardly weasel words. And you'll get used to
writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader's time
as more valuable than your own. Embrace that, and your customers, your
boss, and your colleagues will recognize the power and boldness of your
thinking.
Transcend the fear that makes your writing weak. Plan and execute
writing projects with confidence. Manage edits and reviews flawlessly.
And master every modern format from emails and social media to reports
and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by
writing without bullshit.
