Hundreds of books have appeared on how to design new web pages and jazz
up existing websites with graphics, animation, and sounds. But creating
an effective website has much more to do with engaging text that people
will want to read. This is what draws people to websites and ultimately
keeps them coming back. This fourth edition of Writing for the Web
includes chapters on blogs and other personal sites, portfolio sites,
and corporate webwriting. It also includes links to special download
material including reference sites for webwriters and writing/editing
exercises. This new edition is the complete solution for anyone wanting
to write persuasive and interesting web content that will draw readers
to a website and engage them enough that they will add the site to their
bookmarks file. Write informative, persuasive content for blogs and
personal and corporate web pages. Hook web surfers' attention Write
informative, persuasive content Develop content for corporate Websites
Edit your material for an international audience Adapt content from
print media to the web Edit material for an international audience Break
print-based writing habits This book will help you write prose that's as
good as your code. It includes a convenient, easy-to-use Webwriter's
style guide to step you through the rules governing abbreviations,
biased terms, capitalization, compound words, and clichés. Exercises
will help you practice your new Webwriting techniques, and critiques of
real Websites will give you practical advice. Whether you are creating a
personal Website, developing your company's Website, or publishing an
e-zine, Writing for the Web offers sound advice on writing within the
framework of three principles: 1. orient readers to your site 2. inform
readers effectively 3. prompt readers to take action so that you get the
results you want
