Tim Mazzarol

(Author)

Workbook for Entrepreneurship and Innovation: Theory, Practice and Context (2020)Paperback - 2020, 9 December 2019

Workbook for Entrepreneurship and Innovation: Theory, Practice and Context (2020)
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Part of Series
Springer Texts in Business and Economics
Print Length
215 pages
Language
English
Publisher
Springer
Date Published
9 Dec 2019
ISBN-10
9811394156
ISBN-13
9789811394157

Description

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader's thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

Product Details

Authors:
Tim MazzarolSophie Reboud
Book Edition:
2020
Book Format:
Paperback
Country of Origin:
NL
Date Published:
9 December 2019
Dimensions:
23.39 x 15.6 x 1.22 cm
ISBN-10:
9811394156
ISBN-13:
9789811394157
Language:
English
Location:
Singapore
Pages:
215
Publisher:
Weight:
326.59 gm

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