Words and Values: Some Leading Words and Where They Lead UsPaperback, 27 January 2005

This book is a collection of biographical sketches of some of the leading figures of our time, though the figures aren't people but configurations of words. Proposing that such words constitute an active force that can lead us into certain attitudes and behavior with realizing it, Rosenthal shows how our leading language acquired such power and suggests ways to escape its control.