Over the past decade, businesses have faced relentless change on
multiple dimensions, and the list of the world's largest companies has
changed enormously. The keys to success are likely to be just as
different for the new decade. Winning the '20s analyzes the new
competitive environment that businesses face and outlines what will it
take to win in the 2020s. To stay ahead of the trends that are reshaping
business, leaders need to rethink existing assumptions and retool their
companies. Both traditional incumbents and younger digital giants will
face very different but equally critical challenges in the 2020s-and
would do well to learn from each other's strengths. This book discusses
the new dimensions of competition that will affect corporate strategy in
the next decade and how leaders can reinvent their organizations to be
better suited for the new environment. The companies that succeed in the
2020s will look very different than they do today-they will have evolved
their businesses to harness new technologies and reshaped their external
relationships, organizations, and approaches accordingly. Winning the
'20s will help business professionals as well as academics and students
with an interest in strategy and leadership answer this critical
question for the start of this decade: How should you prepare your
company to avoid being left behind and emerge as a winner in a rapidly
evolving business landscape?
