'**A wholly new perspective to finding balance and success' - Nir Eyal
**
'I highly reccommend it' - John Maeda, Chief experience officer,
Publicis Group and author of How to Speak Machine: Laws of Design for a
Digital Age
Smash your targets * Annihilate the competition * Choose your
battles
Have you ever wondered why we use metaphors derived from war and
conflict so often at work? What impact does that have on how we conduct
business, our culture, our stress levels and ultimately our ability to
succeed?
For too long war has cast a spell on how we think about business, with
negative implications for us, the companies we work in and on the
planet. Drawing on the philosophy of Wing Tsun, an ancient Chinese
martial art based on the idea that fighting is fundamentally bad, John
Vincent and Julian Hitch challenge some of our deepest-held assumptions
and show us how to unlearn many ideas and behaviours that are preventing
our personal and professional growth. Instead of embracing force as the
long accepted route to success, Winning Not Fighting offers as a
transformational guide to work and life by inspiring positivity,
simplicity and focus.
Unites business and martial arts in a realistic, practical and
intelligent way. It's capitalism, but not as we know it. - Benjamin
Zephaniah
