THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the
NFL. "No matter how experienced you are, you will learn something
important from this book!" --SPRINT Chief Digital Officer, Rob Roy
Customers today expect the brands they deal with to deliver an
increasingly outstanding and seamless digital experience. Those that do
are thriving. Those that don't are becoming increasingly irrelevant.
Executives charged with leading any aspect of digital face many
challenges, which often include: - Organizational resistance, - Outdated
technology, - Inadequate funding, - The wrong talent, and - Lack of
alignment on what the vision for the future should be. All these
challenges have solutions. Winning Digital Customers lays out a proven
formula for transforming any company to thrive in this digital age.
Howard Tiersky has been named one of the Top 10 Digital Transformation
Influencers to follow today by IDG.As an entrepreneur, he has launched
two successful companies that help large brands transform to thrive in
the digital age. His dozens of Fortune 1000 clients have included
Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify,
and Amazon. In this new book, Tiersky lays out a simple but detailed
five-step methodology that any company can follow to align their teams
around a vision for the customer experience that will: - Maximize their
competitiveness in the market, - Identify the quick wins that will help
them out of the gate, and - Ultimately drive the transformation needed
to bring their company into alignment with today's digital world. As
part of that methodology, he shares a proven approach to integrating
Design Thinking and Journey Mapping to more predictably drive business
results. In the book's Foreword, written by Michelle McKenna, former
Disney Executive, the technology leader behind The Wizarding World of
Harry Potter, and the current CIO of the National Football League,
McKenna says this about Tiersky and his approach: "Howard Tiersky has
been my secret weapon every place I've been because he is, I think, one
of the brightest, most collaborative and best creative thinkers I've
ever worked with. I'm happy that he's now writing it all down and that
others can now know what up until now has been known only to his
clients. This book provides a very readable, but detailed, pragmatic
guide to how to drive digital transformation in the 'real world, '
including both specific steps to follow and many anecdotes to put them
in context. You will find methodologies, techniques and formerly
top-secret tricks that can make a huge difference for you. Even if
you've already hired the best agency or consultancy in the field,
reading this book and applying its principles will help you understand
and manage your transformation in a way that you get real sustainable
change that can survive and thrive long after the last consultant leaves
the building."
