Business revolves around making decisions, often risky decisions,
usually with incomplete information and too often in less time than we
need. Executives at every level, in every industry, are confronted with
information overload, less leeway for mistakes, and a business
environment that changes rapidly. In light of this increased pressure
and volatility, the old-fashioned ways of making decisions-depending on
intuition, common sense, and specialized expertise-are simply no longer
sufficient. Distilling over thirty years of groundbreaking research,
Winning Decisions, written by two seasoned business advisers and world
leaders in behavioral decision studies, is a comprehensive,
one-of-a-kind guide to the proven methods of making critical business
decisions confidently, quickly-and correctly.
Decision-making is a business skill which managers often take for
granted in themselves and others-but it's not as easy as some might
think. The authors, whose expertise has been sought out by over a
hundred companies, including Arthur Andersen, Hewlett-Packard, IBM, and
Unilever, contend that decision-making, like any other skill, must be
developed and honed if it is to be used effectively. Winning Decisions
offers step-by-step analyses of how people typically make decisions, and
provides invaluable advice on how to improve your chances of getting
your next big decision right the first time. The book is packed with
worksheets, tools, questionnaires, case studies, and anecdotes analyzing
major decisions made by organizations like British Airways, NASA, Shell
Oil, and Pepsi. Some of the proven, straightforward techniques covered
in Winning Decisions include how to:
Reframe issues to ensure that the real problem is being addressedImprove
the quality and quantity of your options
Convert expert yet conflicting opinions into useful insights
Make diversity of views and conflict work to your advantage
Foster efficient and effective group decision-making
Learn from past decisions--your own and those of others
With Winning Decisions, managers and other professionals now have
access to a proven set of skills and strategies they need for making the
right decision, right away.
