In sports branding, visual language is key to establishing an identity,
creating a fan base and generating positive influence. Win Out: The
Best of Sports Graphic Design and Branding showcases more than 80
global designs for sports brands and events, and provides interviews
with the designers and contributors. From world-famous games like the
Olympics or World Cup, to the lesser-known local fan favorites, Win
Out exemplifies the possibilities of marketing in today's competitive
field.