WOMEN MEAN BUSINESS
"...gives example after example of the price that we all pay for a
situation in which 'women may hold the keys but men still control the
locks'."
The Times
"What's especially valuable is the authors' analysis of where companies
go wrong in managing women...that's how it will help women in the
workplace."
Harvard Business Review
"Lays out the importance of retaining women in senior leadership
positions."
Harpers Bazaar
"Wittenberg-Cox and Maitland have opened new ground."
Management Today
WOMEN MEAN BUSINESS
They make up much of the market and most of the talent pool. Reaching
women consumers and developing female talent is essential for
sustainable economic growth in the 21st century. Studies show that
better gender balance in business means better bottom line results and
greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why
are companies struggling to respond to today's female consumer? Why is
there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the
heart of the corporate world. Fully updated in paperback, the book shows
why getting gender right matters - as much when the economy's bust as
when it's booming. A must-read, packed with ideas from companies that
have made it work, views from top business leaders and step-by-step
guides to how we can all become gender bilingual.
