Imagine designing the best company on earth to work for . . .
What would that company be like? How would you build and sustain it? As
a leader, you need to know. In the past, businesses made people conform
to the organization's needs. But the old paradigm has shifted. Now
leaders must transform their organizations so that they attract the
right people, keep them, and inspire them to do their best work. How do
you create a culture people want to belong to?
In this powerful and necessary follow-up to the classic Why Should
Anyone Be Led by You?, leadership and organizational sages Rob Goffee
and Gareth Jones identify and illuminate the six key organizational
attributes to do just that. In separate chapters, they delve deeply into
each one:
1. Let people be themselves
2. Practice radical honesty
3. Magnify people's strengths
4. Stand for authenticity (more than shareholder value)
5. Make work meaningful
6. Make simple rules
With vivid stories and examples from global companies, the authors
illustrate the kind of strong, attractive workplace culture that leads
to sustained high performance. They also provide ways of assessing how
your company is doing and describe the tensions and trade-offs that
leaders must manage as they transform their organizations.
Why Should Anyone Work Here? is the question all contemporary
organizational leaders must constantly ask themselves if they want to
survive and thrive in the new world. This book will help them answer
that question.
