Top leadership researcher, consultant, and coach Susan Fowler says stop
trying to motivate people! It's frustrating for everyone involved and it
just doesn't work. You can't motivate people--they are already motivated
but generally in superficial and short-term ways. In this book, Fowler
builds upon the latest scientific research on the nature of human
motivation to lay out a tested model and course of action that will help
leaders guide their people toward the kind of motivation that not only
increases productivity and engagement but that gives them a profound
sense of purpose and fulfillment.
Fowler argues that leaders still depend on traditional carrot-and-stick
techniques because they haven't understood their alternatives and don't
know what skills are necessary to apply the new science of motivation.
Her Optimal Motivation process shows leaders how to move people away
from dependence on external rewards and help them discover how their
jobs can meet the deeper psychological needs--for autonomy, relatedness,
and competence--that science tells us result in meaningful and
sustainable motivation.
Optimal Motivation has been proven in organizations all over the
world--Fowler's clients include Microsoft, CVS, NASA, the Catholic
Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the
book, she illustrates how each step of the process works using real-life
examples. Susan Fowler 's book is the groundbreaking answer for leaders
who want to get motivation right!
