"Leaders who want to amp up employee morale should take a
look."--Publishers Weekly
What if the answer to motivating people is to stop trying to motivate
them?
The second edition of this bestseller reveals how motivation science is
essential for solving the most vexing leadership issues--from hybrid
work and retention to employee engagement.
Leaders face a motivation dilemma. Traditional command-and-control
management styles and carrot-and-stick motivation techniques have been
proven ineffective.
Motivation researcher and leadership consultant Susan Fowler expands on
her groundbreaking Spectrum of Motivation model in this updated
post-pandemic edition. New chapters tackle motivation science's role in
managing remote and hybrid work; expose overused tactics, such as
gamification and tokens; and tell the fascinating backstory behind the
great resignation and quiet quitting.
Fowler's approach to leadership is fresh, pragmatic, and inspiring. But
it's also empirically sound. Her framework builds on Self-Determination
Theory, equipping leaders with skills to encourage choice, deepen
connection, and build competence. Leaders who mastered this method have
experienced breakthroughs with higher retention, lower turnover, greater
acceptance of DEIJ initiatives, and a more vital, creative, and
resilient workforce.
Through her experiences working with organizations and leaders around
the world, Fowler reminds us that motivation is at the heart of
everything people do and everything they don't do but wish they did.
When managers integrate motivation science into their everyday
leadership practice, an evolutionary truth emerges: people can be highly
productive and flourish simultaneously.
